Sample report
A real report,
page by page
Nine photos, 180 votes, nine pages, delivered to one client. This is a photo report, published with his permission, with his photos pixelated and his name reduced to an initial. Nothing else is changed. The scores and the writing are exactly what he received.
Page 03 · The lineup
Four photos, in order, with a job each
This is the page most clients act on first. Out of the nine he sent, four earned a place, and each slot has a reason: lead shot, going out, warmth, closer. He could rebuild his profile from this page alone, the same evening, with photos he already had.
Pages 04 to 07 · Photo by photo
Every photo scored, and the voters' own words
Each photo gets three scores from 20 people, the comments voters left, and a written read on what the photo communicates and what to change. The second photo here scored highest on trust in the whole set while sitting at 4.3 on attraction, which is the kind of split you cannot see from the inside.
Page 02 · How to read it
How far his own photos spread
One dot per photo. His perceived intelligence moved 3.6 points depending on which photo someone was looking at, and nothing about him changed between them. The report explains the scale before it shows a single score, because a number without a midpoint is just a judgement.
Page 09 · What to shoot next
A shot list, in priority order
Four shots that fill the gaps his current photos cannot cover, each with the setting, the clothing and the expression to aim for. Any of them can be taken by a friend with a phone in good light, which is why most clients book a photographer after the report rather than before.
Yours will be about this long, and entirely about you.
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